W™ Luxury Genuine Hardwood Flooring: The Ultimate Upgrade for Cleveland Homes

When it comes to timeless beauty and long-term value, luxury hardwood flooring is one of the best investments you can make in your home. Whether you're remodeling your kitchen, refreshing a mudroom, or designing your dream great room, the right floor sets the tone for your entire space. At Design Surfaces in Westlake, we help homeowners, designers, and contractors throughout Cleveland select premium hardwood options that are as durable as they are stunning. Our curated collections, including the W™ Luxury Genuine Hardwood Flooring series, offer unmatched elegance, strength, and sophistication.

Let’s explore why luxury hardwood floors are a top choice, how to choose the right one, and what makes the W™ series a standout for Northeast Ohio homes.

What Sets Luxury Hardwood Flooring Apart

Luxury hardwood flooring refers to high-end, real wood planks—often engineered for added durability—with superior finishes, wider formats, and stunning natural aesthetics. Unlike standard wood flooring, luxury hardwood prioritizes:

• Artisan craftsmanship
• Exceptional materials (like European White Oak)
• Long-lasting surface protection
• Style-forward colors and textures

It matters because your floors are the foundation of your home’s design—and one of the most used surfaces. Investing in premium materials means better performance, easier maintenance, and years of beauty with fewer replacements.

Benefits and Features of Luxury Hardwood Flooring

Luxury hardwood is about more than looks. Here's why it's a top choice in both new builds and renovations:

Sustainable Beauty

• Harvested responsibly from high-quality European forests
• Brings the organic warmth of nature indoors

Comfort Meets Durability

• Slip-resistant finishes
• Radiant heat approved
• Engineered core for stability in our variable Ohio climate

Design Versatility

• Available in widths up to 9.5” for a modern, expansive look
• Perfect for open floor plans, entryways, kitchens, bedrooms, basements, and more

Protected for Life

• CrystaLux Ultra™ Protection (on both LADSON™ and MCCARRAN® styles)
• Satin finishes for easy cleaning and scratch resistance
• Backed by top-tier warranties

Two Premium Options:

• LADSON™: Wide 7.5” x 75”, 1/2” Engineered with 2MM Top Layer
• MCCARRAN®: Ultra-Wide 9.5” x 86”, 5/8” Engineered with 4MM Top Layer

How to Choose the Right Luxury Hardwood for Your Home

Choosing your perfect floor starts with lifestyle and layout. Ask yourself:

• What’s your room size and lighting? Lighter tones like Bramlett or Tualatin Blonde brighten smaller or darker spaces, while moody tones like Thornburg add richness to large, open areas.
• Do you have pets or kids? Mid-tones such as Clayborne or Atwood hide everyday wear better.
• What style defines your space? Coastal, traditional, modern, or transitional—we have a match for each.

At our Westlake showroom, you can compare full-size planks, feel surface textures, and explore finishes in natural light. Our team helps you visualize and refine your flooring plan to suit your vision and budget.

Popular Pairings:

• Bramlett (blonde) with white cabinetry and brushed gold hardware
• Thornburg (espresso) with leather furniture and industrial lighting
• Milledge (greige) with warm neutrals and minimalist design

Not sure what fits your home? Our expert team offers personalized guidance to match color, grain, and performance to your unique space.

Maintenance and Longevity of Luxury Hardwood Flooring

Luxury hardwood flooring doesn’t just look good—it holds up beautifully, especially when cared for properly. Here’s how to get the most out of your investment:

Routine Cleaning

• Sweep or vacuum regularly to remove grit
• Use a damp (not wet) mop with hardwood-safe cleaners

Avoid Harsh Elements

• Use rugs at entry points to minimize water and salt
• Felt pads under furniture help prevent scratches

Long-Term Tips

• Refinishing not typically needed for decades, thanks to CrystaLux protection
• Engineered construction resists warping—even with seasonal humidity shifts

With proper care, your luxury hardwood flooring will last for generations while retaining its charm and value.

Complete the Look with Design Surfaces

Looking for more than flooring? At Design Surfaces, we offer a full range of high-quality materials to complete your project with style and substance. In addition to the W™ Luxury Genuine Hardwood Flooring, you'll find:

• Natural and Engineered Countertops – Choose from stunning granite, marble, quartzite, and soapstone, or explore low-maintenance quartz and porcelain slabs that combine performance with timeless appeal.
• James Martin Vanities – Elevate your bathroom with furniture-style vanities from the James Martin 2025 Collection. Featuring warm wood tones, woven textures, and soft curved silhouettes, these pieces combine artisan craftsmanship with practical storage—bringing luxury, functionality, and natural beauty to any size bath.
• Rebel Collection Tile by WOW – Make a bold statement with this high-design collection, known for its daring colors, gloss-matte combinations, and dimensional textures that redefine what wall tile can be.
• Mont Synthesis Shower Surround System – Create a sleek, grout-free bathroom with Mont’s large-format porcelain panels. These innovative surrounds offer a clean, modern look with high performance and minimal maintenance—perfect for today's luxury bath remodels.
• Kronos Pavers – Ideal for outdoor kitchens, patios, and pool surrounds, these weather-resistant pavers offer a seamless blend of durability and design for luxury outdoor living.

Design Surfaces brings every element together—so your entire space feels cohesive, elevated, and uniquely yours.

Frequently Asked Questions (FAQs) About Luxury Hardwood Flooring

What’s the difference between engineered and solid hardwood?

Engineered hardwood is real wood layered over a stable core, offering greater moisture resistance and dimensional stability—ideal for basements and kitchens. Solid hardwood is a single plank of wood and can be refinished more often but is more sensitive to humidity.

Is luxury hardwood suitable for homes with pets?

Yes! Our floors feature durable finishes that resist scratching. We recommend medium to darker tones like Clayborne or Atwood to help hide scuffs and pet hair.

Can I install it over radiant heat?

Absolutely. Both LADSON™ and MCCARRAN® are radiant heat approved—perfect for cozy Ohio winters.

What color should I choose for a small space?

Lighter tones like Tualatin Blonde, Bramlett, or Montevideo Oak help open up small rooms and reflect more light.

Do I need to seal luxury hardwood floors?

No. The protective finish eliminates the need for sealing. Just follow routine cleaning and use protective pads.

Elevate Your Home with Design Surfaces in Westlake

Luxury hardwood flooring transforms everyday living with its natural beauty, warmth, and performance. Whether you’re designing a bold modern space or a classic family home, W™ Luxury Genuine Hardwood Flooring delivers unmatched craftsmanship and durability. If you're considering luxury hardwood flooring for your next renovation, we invite you to visit our showroom in Westlake to explore full planks and get personalized design guidance. Design Surfaces proudly serves Cleveland communities including Bay Village, Rocky River, Lakewood, and Avon. Let our experts help you choose the perfect surface for your space. Start your flooring journey or drop by today to experience the difference underfoot.

Call: 440.899.9900 • Email: info@designsurfaces.com • Contact: submit your request

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